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SOLARI: Illuminating The Local Economy
Copyright © 2004, Dawn Griffin. All Rights Reserved.

My lifelong passion has been about recreating a deeper sense of community, the relationships on many levels that contain the true richness of life. It meant protecting the Earth, caring for one another in a way that guarantees the dignity of all of humanity, and cultivating the inner relationship to a higher power that defines absolute freedom. Money had played a very small role in this journey, but came front and center a little over a year ago when I heard a talk given by astrologer Caroline Casey and Catherine Austin Fitts. The title of the presentation was Magic and Money. I wasn’t quite sure what to expect but had been deeply inspired by a talk given by Caroline at the previous year’s Bioneers conference. Catherine is an internationally recognized investment banker, and was the former Assistant Secretary to HUD under Bush I. She refers to herself as a recovering Republican. It was an interesting juxtaposition in worldviews as she and Caroline, an elfin, pagan interpreter of symbols and mythos, stood on stage together, and yet the combination was dynamic and perfect.

Caroline drew in those who didn’t want anything to do with the system and Catherine gave credibility to what might be perceived as ungrounded. Catherine spoke on how our money is being used in the larger system. She said that if the thousands of people who had gone out on the streets in protest over an impending war against Iraq had pulled their money out of Citibank, or similar institutions the same day, the government would have listened. I knew that she was right. As it was we, the concerned and active citizenry of this “democracy” were being completely discounted and there was a deep sense of despair over the current state of affairs. She went on to say that when the government looks at antiwar protesters they discount the protester’s words in deference to their actions, and what most people are voting for with their money is in line with the government’s policies, or business as usual. I am adamant that I don’t adhere to the same value system as those in power. However, my lack of understanding about how money works beyond the basics I need to operate my own life, has by default conceded my power to others who are all too happy to run the show.

In the book, Secrets of the Temple: How the Federal Reserve Runs the Country, William Greider theorizes about what brought about a collective dumbing down of the U.S. citizenry around how money works and who controls it. “The confusing economic language employed by the Fed made it easier for citizens to block out the money question–to accept instead the powerful mystery. This was odd but nonetheless true: in a great democracy, where political power depended upon information and every interest clamored for it, the American culture had repressed the knowledge of money. There is no other way to describe the mass ignorance or explain it except as a collective blocking out. . .. The general ignorance created its own political imbalance, enhancing the influence of the small minority who did understand the subject and cared most intensely.”

Greider also suggests this denial around money accompanied the move of self-reliant farmers to the cities during the industrial revolution. There was a kind of faustian bargain that was struck in the relinquishing of their connection to the land, and with it the access to a larger context of life, for material gains and a perceived security through a regular paycheck. This wound to the spirit then created a silent agreement that the source of the money, or how the system operated, would not be talked about so long as one could continue to soothe a sense of the loss of deeper meaning with material comforts.

Although Catherine spoke of the bad news about where we are at in her presentation that night, she also came with a solution and she called it, Solari, meaning to reduce anxiety through illumination. Solari is an economic model for revitalizing communities by brining our money home and investing it locally. Catherine’s creation of this model came after being let go from HUD when she proposed a system of transparency for tracking the flow of money. After leaving HUD, Catherine’s firm, Hamilton Securities Group, Inc., developed a piece of software called Community Wizard to assist communities in tracking money locally, as a way of putting power back into the hands of the average citizen. That software, and all of the firm’s computer equipment, were seized by the government and destroyed, along with other actions against her firm. The following year $59 billion dollars worth of unaccounted for expenditures were reported by HUD, with no effort by the government to determine where the money was or to get it back.

Keeping the Money Local
Solari has two components that make it unique from other community-based economic models. The first is to create a transparent database of the assets belonging to the community. Transparency meaning that any citizen could follow the course of his tax dollars to see how they are being allocated. Community assets are anything your tax dollars and a tax-supported credit and regulation fund pay for, such as, parks, land, water, government facilities, schools, libraries, and housing projects. Once these are identified, the citizens can begin to look at how the assets are being used and where the wealth of the community is being lost. Some of the ways these losses might happen are: community-held resources are sold and privatized (such as water or correctional institutions) at below market prices or in a way that encourages further exploitation; contracts are out-sourced outside of the community at a higher cost than what it could be done for locally; or contracts are “padded” and development “incentives” are given to corporations. One example of an inefficient use of funds is a school district that hired a national executive search firm to recruit their school board supervisors. The cost to the community was exorbitant in a time when funding is being drastically cut for the basic needs of operating a classroom. Knowing what work is being contracted from outside sources provides an opportunity to create new jobs for community members and often times resulting in a better price for the service.

The second unique feature of Solari is to set up an investment advisor to raise and circulate equity capital invested in local businesses. Solari uses a two class structure—Solari A voting shares and Solari B nonvoting shares. A shares can only be purchased by members of the community and are the only shares with voting rights. B shares can be traded on an open exchange, the value of which increases as the “Solari index” goes up. The “Solari index,” a term coined by Catherine, is a different measure of success than the Consumer Price Index. Basically, it measures the confidence people have in sending their child to the corner store alone to buy a popsicle and having them return home safely. The value system that drives the “Solari index” is also about whether the environment, schools, and local businesses are thriving. In other words, the healthier the community and the environment, the better the return on investment in the community’s Solari stock.

When we talk about socially responsible investing, this is as good as it gets. Many of the corporations that are now categorized as “socially responsible” investments aren’t necessarily exemplary in their social ethics. Without transparency we have no way of getting full disclosure on a corporation’s practices. When our investments speak of our faith in each other, and when the businesses we are invested in are in our own neighborhoods, we have the opportunity to lovingly realigned a polluting business, for example, with the agreed upon values. Otherwise, those businesses know they risk not being eligible for the community investment pool and stand to lose customers as well.

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